Firewall Facts

Fun Facts About Firewalls

Purchasing a new computer can be really exciting. While you are setting up your computer for the first time, it might be a good idea to set up a firewall as well. Firewalls are barriers that help keep destructive forces away. This helps protect your home network and family from web sites and hackers that can send viruses to your computer.

Creating separation between your private networks from the internet is used by the Network Address Translation (NAT). The idea is to keep other computers from being internet accessible to assign them to an invalid IP address. The only IP address that should be available is assigned to the firewall. All machines protected by the firewall are given an IP address and are valid on the private network.  If the computer on a private network needs to communicate with the outside world, it sends a request to the firewall. The firewall places the request and when it arrives to the firewall, it responds to the appropriate computer on the private network.

Port filtering is used to ensure that nothing can pass through an open port except through request of the administrator.  Common hacking techniques can include performing a port scan against and IP address. This allows the hacker with a list of ports that are open. And use protocols to gain entry into the system. Port filtering can also deny access to the system from an IP address the administer has chosen. Port filtering examines the system header such as source address to make sure it is not spoofed.

Firewalls are important to protect your personal property and the help make your new computer safe and secure. Firewalls can be set up through software and can always be scanned to make sure it’s working properly. Small businesses have firewall protect to help secure special files such as finances and client information.

Web Designers Streamline

How Web Designers Can Streamline Your Website

Original Publish Date: June 28, 2011 / 11:55 AM
Posted by: Maitreyee Brandon
Marketing Assistant Intern

Displaying your company’s website can be a rough task for a small business. Society today relies on first impressions to make an informative decision. When clients look at your website, they look for easy to read information, eye catching images and fast way to find your company website. Web designers should include these features to ensure the success of a website.

Clients are often very busy and do not have time to read all the content on your website. Creating colorful headlines followed by text is also very important as clients can read keywords to get an idea of what your company is all about. One way to space out the content of your website is to add bullet points and short text. This will allow the client to read the content quickly and efficiently. If you do have a lot of information about that topic, split it up into different sub-topics for an easy read.

One of the primary ways to make your company’s website grow is to have eye catching images on your website. The human brain can understand images more quickly than it can comprehend wordy phrases. Having a simple cartoon on your website or a photograph that represents your company can help express your company’s message. The company logo should be large enough to be seen on your company’s website and should have a color scheme that is eye catching but not garish. Image slide shows are one way where you can attract a client. Three circulations are the most common and allow the client to view more images about your company.

The internal website structure should reach a large amount of online browsers and result in a higher conversation rate for your company. Having proper code structure and SEO methods can either boost your company’s business or run it to the ground. Search engines need proper keywords about your website to allow it to show up on the search engine. Having your website appear on the third page of Google is not ideal for your company. To increase the ranking of your website, choose specific keywords about your company that a client could search for on a search engine.

If you’re still stuck in a rut with your company’s website, Spyderwise has a team of experts that can help you brainstorm ideas about web design and SEO campaigns. Our goal is to make company rankings boost with our strategic programming experts and writers who can help make your website attract more online browsers than your competitor.

SEO Keyword

Keyword Research is the Key to a Successful SEO Campaign

Original publish date: July 26, 2011 / 4:35 PM
Posted by: Maitreyee Brandon
Marketing Assistant Intern

SEO as a marketing tool has become a revelation for many companies. Business progression and clientele increases can be directly related to SEO campaigns. A great way to get your company website found on a search engine is to find common keywords that potential customers would search for. SEO can be hugely beneficial; but without the right keywords, it is very difficult to get an internet marketing campaign off the ground.

The best way to search for SEO keywords is to know your topic. The more specific your keyword is, the easier it will be for your company to capture rankings using that keyword. Most online browsers search for keywords that are short and very generic, which are called short tail keywords. Short tail keywords acquire more online browsers, but it’s difficult to crack the first page of a search engine results page (SERP) for short tail terms because these keywords have a high search volume and are extremely competitive. While owning a first-page SERP spot with a short tail term is a good goal, it is usually a better idea to attack long tail terms first.

Long tail keywords are usually more specific than short tails and they have less search volume, but this makes them much less competitive. The specificity of long tail keywords means you will be making your site available to those who are searching for your exact goods or services. Ranking for long tail terms is much easier than short tail, and commanding a large amount of long tail terms will give you a volume similar to one short tail term, which will add to your website’s SEO value.

Keywords for SEO are very important because they allow potential customers to easily find your website. If your web design, content writing and blogs contain keywords that have been located as SEO targets, it will be much easier for online browsers to find your site. Many companies are all competing to be on the first page of Google SERPs.  Some ways to move your company forward is to include SEO keywords on every page of your website and to have a web design that contains excellent code structuring.

Finding the right keywords takes a lot of dedicated research. If a company goes after keywords that are too generic for them to rank on, then valuable marketing dollars will be wasted. Adequate keyword research will paint a realistic picture of the SEO landscape a company faces. Using services like Google AdWords and Pay-Per-Click (PPC) campaigns will help a company get a start on keyword research and get them on the path to first-page SERP rankings.